Updated: May 13
Cinnamon Luu and the New Perspective on Sustainable Fashion.
‘‘ Hey look, it’s that no-plastic girl again!’’ A few sellers giggled when they saw me enter their shops, carrying my own container as usual.
That’s one of many reactions I received when I started living minimal waste.
Unlike social media influence which tends to imprint you with the pink and idealized aspect of the sustainability movement, I will bring you an authentic and new perspective in conscious living based on my real, self-learned experiences.
I am Cinnamon, Co-Writer at WL Journal.
In this journey, I will break down the stigmas of the sustainable fashion industry, explore the common mistakes when adopting new habits and ultimately, provide tips and information to guide you to a lifestyle you truly enjoy.
Besides writing for WL Journal, I help sustainable brands scale up their projects through creative branding and storytelling. If you are looking for a creative in copywriting, SEO, branding or fashion concept photo shooting, reach out to me and we can collaborate from there.
I look forward to hearing from you, and I will see you here in WL Journal's post series :)