• Josefin Wanner

Founder and Co-writer - Josefin Wanner

Updated: Mar 26

Hi everyone and thanks for reading!

I am the oldest out of three sisters and some might say even the wisest (although probably not any of my sisters). My youngest sister Wilma is the one that inspired me to start a sustainable brand and live with the environment in mind. The environment is of big importance to her and her way of zero waste living is by far my biggest inspiration in becoming a better person. Now enough about my admiration for my sister (and I, of course, hold huge admiration to my other sister, and co-writer Emma as well) and let's continue on the topic of getting to know me..ow the fashion industry works. I then also realized that I want to share these thoughts as well as inspire and show how sustainability is the way of the future. And so WL Journal was born.


I am the oldest out of three sisters and some might say even the wisest (although my sisters might not agree on that one). My youngest sister Wilma is the one that inspired me to start a sustainable brand and live with the environment in mind. The environment is of big importance to her and her way of zero waste living is by far my biggest inspiration in becoming a better person. Now enough about my admiration for my sister (and I, of course, hold huge admiration to my other sister, and co-writer Emma as well) and let's continue on the topic of getting to know me.


Other than my interest in fashion and sustainability, I am a huge fan of tea and coffee (and sunglasses) as probably pretty obvious looking at the pictures. Basically I think the Swedish word "fika" (the concept, state of mind, of having a hot beverage and possibly something cakelike in an often social situation) is the best word ever invented.


I hope that makes you feel that you know me a little bit better than you did before, and I am here for any sort of questions that might come up about me, WL journal or Wanner Label.


Always at your disposal at josefin@wannerlabel.com





We are proud to call Wanner Label a truly sustainable brand. Offering garments that have only been made from upcycled, second hand sourced materials. Creating garments this way means that we remove the materials production process completely from our way of making and selling clothes, hence providing a more sustainable outcome.

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